Sunday, December 11, 2011

Campaign Ad Analysis

ce1. He tries to make himself seem relatable by talking about his life and pretending he loves america. Also, sad music is played for "sympathy"
http://www.livingroomcandidate.org/commercials/2008
"Country I Love"
I don't think it is effective because it seems so cheesy and fake, but maybe it would be if you didn't know much about Obama.

2. The ad calls the candidate out on the contradictions between his words and his actions.
http://www.livingroomcandidate.org/commercials/type/backfire
"Riady"
I think it could be effective because people don't want their leaders to seem hypocritical and unsure of themselves.

3. The ad uses humor to point out some of the ridiculous things the candidate has said.
http://www.livingroomcandidate.org/commercials/type/backfire
"Really MD"
I think it is effective because it makes the candidate seem like a joke that no one would take seriously.

4. The ad draws attention to the candidate's past accomplishments.
http://www.livingroomcandidate.org/commercials/2008
"Original Mavericks"
I think the ad is effective because it shows why the candidate would be good for president.

5. The ad is touching without going over the top.
http://www.livingroomcandidate.org/commercials/1984
"Prouder Stronger Better"
I think it is effective because it shows voters what a difference Reagan had already made in America.

Conclusions:
1. Ads are persuasive.
2. Advertising does little to inform.
3. Ads alone are not very effective.

No comments:

Post a Comment